Monetization Reports: Tracking Revenue and Profitability with Google Analytics
Home Single Blog Imagine you’re running an online business selling handmade crafts. Your website sees a steady flow of visitors, but you’re not quite sure where the revenue is coming from, which products drive the most profit, or which marketing efforts are truly paying off. You’ve invested in ads, partnered with influencers, and maintained an […]
The Hidden Journey of a Customer: How Attribution Models Unlock Marketing Success
Home Single Blog Imagine you’re running an online store, and you’ve spent a lot of time and money on ads, email campaigns, and social media posts. Yet, when you look at your sales, the results don’t match your expectations. You’re not sure which part of your marketing strategy is truly driving sales and which part […]
Funnel Analysis: Understanding the Customer Journey
Home Single Blog In digital marketing, the customer journey refers to the path that potential customers take from the moment they first become aware of your product to when they finally make a purchase or conversion. This journey is often visualized as a funnel because it starts with a wide pool of potential customers at […]
Beginner’s Guide to Understanding User Retention and Engagement Metrics for Business Growth
Home Single Blog In the world of digital analytics, one common question arises: should a brand allocate more resources to attracting new customers or nurturing existing ones? While existing customers are invaluable, focusing marketing spend on acquiring new customers often yields more significant long-term growth. Targeting new customers is essential for expanding reach, diversifying revenue […]
Cohort Analysis in Traffic Sustainability: A Deep Dive for Effective Customer Retention
Home Single Blog When building a sustainable traffic strategy, balancing the efforts to attract new customers while retaining existing ones is crucial. One valuable tool that can help analyze and enhance this balance is cohort analysis. Cohort analysis enables you to track and understand customer behavior over time, making it an essential technique for optimizing […]
Getting Started with Enhanced Measurement in Google Analytics: A Guide with Advanced Tips by Satyafinder
Home Single Blog Google Analytics 4 (GA4) introduced Enhanced Measurement, a powerful tool that enables automatic tracking of key user interactions without complex setups or custom code. With Enhanced Measurement, you can collect data on events like scroll tracking, outbound link clicks, file downloads, and video interactions—all with just a few clicks. In this guide, […]
From Traffic to Trends: Satyafinder’s Complete Guide to Google Analytics
Home Single Blog In today’s digital age, simply counting website visits or tracking pageviews is no longer enough to understand user behavior. If you want to uncover what users are really doing on your site, you’ll need to get to grips with Events in Google Analytics. This guide is here to walk you through Events—what […]